Real Estate CRM Lead Routing: Rules That Stop Broker Conflict
Why WhatsApp groups fail
Leads forwarded manually get claimed twice, ignored, or answered late. CRM routing logs timestamp, assigned broker, and first response time — data your sales director can act on.
Rules we implement
Project → team mapping, working-hours aware assignment, escalation if no contact in N hours, and re-route on duplicate phone numbers. Mobile app pushes notifications to brokers in the field.